WooCommerce Follow-up Emails & Marketing WooCommerce Follow Up Email Marketing

Looking for WooCommerce Follow Up Email Marketing Capability?

WooCommerce Follow Up Email Marketing is a great solution for staying in touch with your customers.

Did you know that according to email marketing delivery specialist Listrak, when you increase customer retention by 2% that has the same effect as decreasing your costs by 10%. Listrak also says that if you reduce your customer drop-off rate by 5% that could increase your profits by an average of 25% ! What’s more, by using triggered email marketing messages you get “a higher response rate, better deliverability by far,  and improved lifetime profit.”

That’ why our WooCommerce Follow Up Email Marketing solution can help you tremendously.  It’s email marketing in overdrive!

This plugin  is a real workhorse and lets you easily configure unlimited numbers of post-purchase follow-up marketing messages that can be automatically delivered to your customers using a wide variety of trigger conditions.

Trigger conditions allow you to control what conditions cause a message to be sent. Here’s a summary:

Email Trigger Types

Emails message can be sent when any of these conditions are met:

  • A specific number of days after someone buys any product
  • A specific number of days after someone buys specific products, or products in specific categories
  • A specific day of the year
  • On the anniversary of a customer’s first purchase
  • On the anniversary of every purchase a customer makes
  • When specific products are purchased
  • When products from specific categories are purchased
  • When a shopper abandons their cart

Plus, you can automatically insert any number of coupons to your follow-up messages, and you can configure those coupons with the same types of settings available to you when you create a coupon in  WooCommerce.  Coupons are optional, and when you use them you can insert pre-existing coupons or the plugin can automatically generate new unique coupons when a follow up email message is sent.

And, the plugin lets you insert your own tracking codes into an email message. The plugin will also insert its own tracking code to count how many total messages were sent, count how many of your customers opened your messages, and count how many of your customers click on links in your message – so you get a really good view of how effective your follow-up email messages are.

All messages are wrapped in your sites WooCommerce email templates, and you can customize the message content any way you like – you enjoy complete control over how your messages look, including the all-important branding aspects.

Here’s a quick example of how powerful follow-up email marketing can be:

A person in our office bought a pair of shoes from a popular online shoe store. About 7 days after that purchase she received an email message from the store saying basically “Hey thanks for buying from us!  Here’s a coupon for 25% off your next order.”  You can probably guess what happened next… She called her boyfriend and asked him if he wanted a new pair of shoes, and of course he did, so she went back to the online store and bought another pair using her 25% discount. True story. And that is exactly what prompted us to create this tool for WooCommerce!

Ready to kick your follow-up marketing into overdrive and increase your revenue? Get your copy of WooCommerce Follow Up Email Marketing today.


  Compatibility:   WooCommerce 3.0 and newer


WooCommerce Follow Up Email - General Email Trigger SetingsWooCommerce Follow Up Email - Email Coupon Controls and TrackingWooCommerce Follow Up Email - Email Coupon Settings

We keep all of our software up to date with the latest versions of WooCommerce and WordPress.

If you don't see any recent changes below it's because none have become necessary!

Version 2.1.17 - March 9, 2021

	WC 5.0 compatibility
Version 2.1.16 - January 12, 2020

	WC 4.0 compatibility

Version 2.1.15 - Novemver 12, 2019

	Updated SQL query to re-structure the "AND" clauses for meta key queries
	Ensure WooCommerce 3.8 compatibility
Version 2.1.14 - October 23, 2019 

	Ensure that the product key is correct for updates
Version 2.1.13 - January 9, 2018 

	Fixed broken Javascript in the message editor, used to select specific products to trigger a message to be sent

Version 2.1.12 - September 16, 2017

	Strip slashes in admin settings text boxes

Version 2.1.11 - September 1, 2017

	Strip slashes from escaped subject and message title

Version 2.1.10 - May 16, 2017

	WooCommerce 3.x compatibility

Version 2.1.9 - November 7, 2016

	Strip slashes from message titles, remove site name from message content header

Version 2.1.8 - October 10, 2016

	Updated TinyMCE button JS and CSS, requires WP 3.9 or newer

Version 2.1.7 - July 5, 2016

	Updated function calls for WordPress 4.5 and newer
	Updated some portions of the code for PHP 7.x

Version 2.1.6 - April 30, 2015

	Tweaked queries for sending messages to buyers of specific products

Version 2.1.5 - April 28, 2015

	Moved admin code into separate class
	Tweaked email template table width for nicer display
	Added new trigger type for "X days after purchase of specific products"
	Added support for using Select2 Javascript when the site uses WooCommerce 2.3 or newer
	Re-styled the email configuration screen
Version 2.1.4 - April 28, 2015
	Modified order status detection

Version 2.1.3 - March 25, 2015

	Added filter 'ignitewoo_follow_up_send_message' to allow developers to send a message using their own code.
	Updated order status discovery to use the newer WooCommerce 2.2 style of assigning statuses
Version 2.1.1 - September 19, 2014

	Tweaked test and loading of location for the coupon meta data class 

Version 2.1 - September 18, 2014

	WooCommerce 2.2 compatibility
Version 2.0.17 - June 3, 2014

	Rewrote an empty() function call check

Version 2.0.16 - May 28, 2014

	Added new "Message Status" settings and new test mode features to ease testing 

Version 2.0.15 - May 22, 2014

	Added new message setting to mark a message as active. Helps prevent unwanted sending of new messages during creation and testing.
Version 2.0.14 - March 29, 2014

	Quick fix to avoid a plugin conflict

Version 2.0.13 - February 18, 2014

	Fixed queries for "to buyer" message type

Version 2.0.12 - February 12, 2014

	Added the ability to use {cart_contents} tag for any follow-up message

Version 2.0.11 - February 10, 2014

	Tweaked menu setting so to be compatibile with Vendor Stores

Version 2.0.10 - January 28, 2014

	WooCommerce 2.1 compatibility

Version 2.0.9 - January 15, 2014

	Tweaked coupon settings processing

Version 2.0.8 - December 12, 2013

	Added product thumbnail to abandoned cart messages

Version 2.0.7 - December 11, 2013

	Updated code bits that send email through WooCommerce

Version 2.0.6 - December 10, 2013

	Updated to allow 0 for the delay interval for abandoned cart messages. This should ONLY be used for testing purposes.
	Fixed abandoned cart message processing

Version 2.0.5 - November 18, 2013

	Updated code to allow for 0 in the day interval. This allows messages to be sent on the same day an order is placed.

Version 2.0.4 - October 16, 2013

	Fixed title post title capitalization issue
	Updated test message to only include one coupon code

Version 2.0.3 - August 29, 2013

	Removed some unecessary debug code
	Fixed click tracking code on images
	Strip slashes from test messages so that they render properly

Version 2.0.2 - March 22, 2013

	Fixed table naming conventions

Version 2.0.1 - March 18, 2013

	Change cron scheduling code

Version 2.0 - March 18, 2013

	Updated to support WooCommerce 2.x

	Add "Processing" status for finding complete shop orders

	Fixed calculation issue related to abandoned cart processing

Version 1.9.5 - February 18, 2013

	Updated to include post title in test messages
	Remove errorneous gift cert text from email template

Version 1.9.4 - January 4, 2013

	Updated to support automatic updates
Version 1.9.3 - October 12, 2012

	- Fixed warning message that appeared in admin area

Version 1.9.1 - July 31, 2012

	- Fixed an issue with loading content into custom post types

Version 1.9 - July 31, 2012

	- Added detection to omit extra email footer is the message being sent isn't from this plugin

Version 1.8 - July 30, 2012

	- Tweaked email test and templates for abandoned cart messages

Version 1.7 - July 30, 2012

	- Initial public release

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A powerful way to automate sending your customers email messages to help boost sales.

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