
While reading this article keep one thing firmly in mind: Anything you do that hampers the flow from product page to checkout completion reduces the likelihood of a shopper finalizing their order. Let’s face it, some people are on a hurried mission to find exactly what they’re looking for without being distracted and annoyed in the process – there’s no sense getting in the way of people buying your products and services, you might lose sales over it.
So here we go … 5 things to avoid doing in your store: